When it comes to recognizing what buyers and sellers need most to accomplish their goals, Mickey combines insight with outside the box thinking to get real results . Whether it’s preparing a home for market or finding the buyer who will pay top dollar, Mickey believes the path to success should be strategic, creative, and custom-tailored.

“I listen to people’s needs and wants, and then call upon my past experience to develop a goal plan that exceeds their expectations. Giving up is never an option. All creative strategies have to be explored.”

And explore them, he does.

Marketing That Hits Different

Take the Fallbrook home in the gated Champagne Crest community. It sat on a mountainside with a vanishing-edge pool, koi pond, sweeping 180-degree views, and an avocado grove. It was gorgeous—but overpriced. Most buyers would scroll right past it without a second thought.

Rather than waiting for interest, Mickey got creative.

He wrote and produced a song about the home using an AI song generator, pairing the lyrics with aerial footage, stills, and cinematic visuals. The video told the story of the home, the view, and the lifestyle it offered—and was emailed to 2,500 top-producing agents from Malibu to La Jolla.

The result? Buzz. Exposure. Demand. The listing grabbed the attention it deserved and started a chain reaction of interest that helped drive the price upward—without changing the price tag.

That’s Mickey’s edge. That’s what “Driving Outside the Lines” looks like in real estate.

A Creative Mind with Real Estate Chops

Before real estate, Mickey spent 22 years as a Cinematographer and TV Directorial Executive, working alongside major ad agencies, creative directors, and Fortune 500 companies. That experience didn’t just teach him how to create attention—it taught him how to capture imagination.

His creative skillset now serves his clients—sellers and buyers alike—with custom strategies, cinematic marketing, and fresh ideas that break through the noise.

Certifications & Credentials

• Certified Luxury Home Marketing Specialist
• Million Dollar GUILD Member
• Certified Negotiation Specialist (CNS)
• Certified Marketing Specialist (CMS)
• Smart Home Certified
• GREEN Designated (Eco-Conscious Designation – NAR)
• Licensed Drone Pilot

One-on-One Service

Based in Encinitas, California, Mickey has been a full-time Realtor since 2001. He works as a dedicated solo agent, focusing all his energy on a select number of clients at a time, with support from his internal team at Coldwell Banker Realty.

“Having a good real estate experience is never enough—it has to be exceptional. Or I won’t be satisfied.”

Let’s Talk

Serving Coastal North County San Diego & Surrounding Areas
📱 760.505.5554
📧 MickeyBooz.Realtor@gmail.com

Whether you're buying, selling, or just exploring your options—Mickey’s ready to think differently, market creatively, and drive results.